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Problem: People go through many moods in a day but rarely express them, making emotional connections feel shallow.
Solution: Cadbury Moodbar turns feelings into flavours through an interactive quiz that helps people recognize their
mood and share it in a fun and playful way.
Problem: People go through many moods in a day but rarely express them, making emotional connections feel shallow.
Solution: Cadbury Moodbar turns feelings into flavours through an interactive quiz that helps people recognize their mood and share it in a fun and playful way.
CREATIVE SOLUTION AND TAKEAWAY
Art Director: Sifat Chawla, Aiden Tran
Copywriter: Caroline Setiawan
Strategist: Mojan Daneshfar
Art Director: Sifat Chawla, Aiden Tran
Copywriter: Caroline Setiawan
Strategist: Mojan Daneshfar
THE CREATIVE CREW
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A quiz that sensed your emotions and recommended the perfect chocolate bar. Each outcome offered a personalized flavor description with an option to share your mood on social media, turning a moment of self-reflection into playful digital connection and brand engagement.
A quiz that sensed your emotions and recommended the perfect chocolate bar. Each outcome offered a personalized flavor description with an option to share your mood on social media, turning a moment of self-reflection into playful digital connection and brand engagement.
To bring Moodbar to life, we designed an interactive online quiz that paired users’ emotions with a Cadbury bar. Through playful copy and mood-inspired visuals, the quiz encouraged people to answer fun, lighthearted questions about their day and uncover which flavor matched their vibe.
To bring Moodbar to life, we designed an interactive online quiz that paired users’ emotions with a Cadbury bar. Through playful copy and mood-inspired visuals, the quiz encouraged people to answer fun, lighthearted questions about their day and uncover which flavor matched their vibe.
Finding Your Mood with Moodbar
new packaging
Cadbury Mood Bars connect chocolate with emotion by inviting people to choose the bar that matches how they feel. Joy, Peace, and Energy pair flavours with feelings, turning chocolate into emotional support. With expressive packaging and the “What’s Your Mood” experience, Cadbury reminds consumers that sometimes the right bar is the right mood.
Cadbury Mood Bars connect chocolate with emotion by inviting people to choose the bar that matches how they feel. Joy, Peace, and Energy pair flavours with feelings, turning chocolate into emotional support. With expressive packaging and the “What’s Your Mood” experience, Cadbury reminds consumers that sometimes the right bar is the right mood.
cadbury
cadbury
cadbury mood bars
cadbury mood bars
cadbury mood bars
Finding Your Mood with Moodbar