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Art Director: Sifat Chawla, Jordana Lee and Aiden Tran,

Other: Caroline Setiawanand Raylah Clarke

Art Director: Sifat Chawla, Jordana Lee and Aiden Tran,

Other: Caroline Setiawanand Raylah Clarke

THE CREATIVE CREW

Problem: Bookstore visits risked feeling ordinary and uninspiring.

Solution: Indigo’s In for Adventure campaign turned browsing into an adventure through street activations, social, and a Cineplex partnership, sparking curiosity, boosting traffic, and cementing Indigo as the home of creativity and escape.

Problem: Bookstore visits risked feeling ordinary and uninspiring.

Solution: Indigo’s In for Adventure campaign turned browsing into an adventure through street activations, social, and a Cineplex partnership, sparking curiosity, boosting traffic, and cementing Indigo as the home of creativity and escape.

Problem: Bookstore visits risked feeling ordinary and uninspiring.

Solution: Indigo’s In for Adventure campaign turned browsing into an adventure through street activations, social, and a Cineplex partnership, sparking curiosity, boosting traffic, and cementing Indigo as the home of creativity and escape.

CREATIVE SOLUTION AND TAKEAWAY

CREATIVE SOLUTION AND TAKEAWAY

storyboard

storyboard

Web Banner

Bookmarks

Movie Ticket and Book Deals

co-marketing with cineplex

co-marketing with cineplex

Out of home

social media

Activation Event

Activation Event

Indigo needs to revitalize its in-store experience, as foot traffic has been slipping. Get Lost in Adventure transforms shopping into an exciting journey where customers can discover hidden gems in books, gadgets, and cozy corners. It’s all about reigniting curiosity and making the store an adventure worth stepping into. 

made in 2023

made in 2023

in for adventure

in for adventure

Let's Connect

The Ads
Side projects
who's she?

Let's Connect

The Ads
Side projects
Who's she?

Let's Connect

The Ads
Side Projects
Who's she?

Let's Connect

The Ads
Side projects
who's she?