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Problem: Gen Z craves real and tangible experiences in an overly digital world where photos are easily forgotten.
Solution: Kodak brings back the magic of film through nationwide fridge activations that invite people to capture,
develop and share real memories, making photography feel human again.
CREATIVE SOLUTION AND TAKEAWAY
#YourKodakFridge invites people to turn their fridges into galleries of real memories. Users share their own fridge collages online, blending nostalgia with modern social sharing. Kodak builds a community that celebrates life’s candid, unfiltered moments.
The Kodak Fridge brings nostalgia to life with pop-ups across Canada where visitors borrow film cameras to capture real moments. Developed prints are mailed back and displayed, turning each fridge into a living gallery. Kodak reminds us that the best moments deserve to be printed and shared because they’re worth the film.
Art Director: Sifat Chawla
Copywriter: Raylah Clarke
Strategist: Jocelynne Tayanna
THE CREATIVE CREW
Problem: Gen Z craves real and tangible experiences in an overly digital world where photos are easily forgotten.
Solution: Kodak brings back the magic of film through nationwide fridge activations that invite people to capture, develop and share real memories, making photography feel human again.
Problem: Gen Z craves real and tangible experiences in an overly digital world where photos are easily forgotten.
Solution: Kodak brings back the magic of film through nationwide fridge activations that invite people to capture, develop and share real memories, making photography feel human again.
CREATIVE SOLUTION AND TAKEAWAY
#YourKodakFridge invites people to turn their fridges into galleries of real memories. Users share their own fridge collages online, blending nostalgia with modern social sharing. Kodak builds a community that celebrates life’s candid, unfiltered moments.
#YourKodakFridge invites people to turn their fridges into galleries of real memories. Users share their own fridge collages online, blending nostalgia with modern social sharing. Kodak builds a community that celebrates life’s candid, unfiltered moments.
social element
the memory mailer
The Kodak Fridge brings nostalgia to life with pop-ups across Canada where visitors borrow film cameras to capture real moments. Developed prints are mailed back and displayed, turning each fridge into a living gallery. Kodak reminds us that the best moments deserve to be printed and shared because they’re worth the film.
The Kodak Fridge brings nostalgia to life with pop-ups across Canada where visitors borrow film cameras to capture real moments. Developed prints are mailed back and displayed, turning each fridge into a living gallery. Kodak reminds us that the best moments deserve to be printed and shared because they’re worth the film.
Experiential /pop ups
OOH
Digital photos are often forgotten in camera rolls, but Kodak is bringing them back to life by celebrating the joy of real, tangible memories. With The Kodak Fridge, we tap into the truth that while we live in a digital world, we crave something we can hold onto. Through pop-up fridges, nostalgic photo displays, and the interactive hashtag #YourKodakFridge, Kodak reminds us that the best moments deserve to be printed, shared, and stuck to the fridge because it’s worth the film.
Digital photos are often forgotten in camera rolls, but Kodak is bringing them back to life by celebrating the joy of real, tangible memories. With The Kodak Fridge, we tap into the truth that while we live in a digital world, we crave something we can hold onto. Through pop-up fridges, nostalgic photo displays, and the interactive hashtag #YourKodakFridge, Kodak reminds us that the best moments deserve to be printed, shared, and stuck to the fridge because it’s worth the film.
kodak
it's worth the film
it's worth the film
#YourKodakFridge invites people to turn their fridges into galleries of real memories. Users share their own fridge collages online, blending nostalgia with modern social sharing. Kodak builds a community that celebrates life’s candid, unfiltered moments.
#YourKodakFridge invites people to turn their fridges into galleries of real memories. Users share their own fridge collages online, blending nostalgia with modern social sharing. Kodak builds a community that celebrates life’s candid, unfiltered moments.