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Art Director: Sifat Chawla
Copywriter: Raylah
Strategist: Jocelynne
Art Director: Sifat Chawla
Copywriter: Raylah
Strategist: Jocelynne
THE CREATIVE CREW
Problem: Frozen pizza is often overlooked in favour of takeout, lacking the perceived indulgence and appeal.
Solution: Dr. Oetker Spotted repositioned frozen pizza by showcasing beloved influencers enjoying it, Highlighting
its unique blend of comfort and luxury to resonate with modern Canadian tastes.
CREATIVE SOLUTION AND TAKEAWAY
The social story #YourKodakFridge invites people to turn their everyday spaces into galleries of real memories. Inspired by the tradition of covering fridges with photos, notes, and mementos, this digital movement encourages users to share photos of their own “fridge collages” online. By blending nostalgia with modern social sharing, Kodak builds a community where people celebrate life’s candid, unfiltered moments, proving that the best memories are not just stored, they are displayed.
The social story #YourKodakFridge invites people to turn their everyday spaces into galleries of real memories. Inspired by the tradition of covering fridges with photos, notes, and mementos, this digital movement encourages users to share photos of their own “fridge collages” online. By blending nostalgia with modern social sharing, Kodak builds a community where people celebrate life’s candid, unfiltered moments, proving that the best memories are not just stored, they are displayed.
The social story #YourKodakFridge invites people to turn their everyday spaces into galleries of real memories. Inspired by the tradition of covering fridges with photos, notes, and mementos, this digital movement encourages users to share photos of their own “fridge collages” online. By blending nostalgia with modern social sharing, Kodak builds a community where people celebrate life’s candid, unfiltered moments, proving that the best memories are not just stored, they are displayed.
The social story #YourKodakFridge invites people to turn their everyday spaces into galleries of real memories. Inspired by the tradition of covering fridges with photos, notes, and mementos, this digital movement encourages users to share photos of their own “fridge collages” online. By blending nostalgia with modern social sharing, Kodak builds a community where people celebrate life’s candid, unfiltered moments, proving that the best memories are not just stored, they are displayed.
social element
The experiential core of the campaign brings Kodak’s nostalgia into the present through pop-up fridge activations placed in high-traffic destinations across Canada, from the AGO to Ripley’s Aquarium, Science World, and Stanley Park, creating a truly coast-to-coast experience. Each fridge invites visitors to borrow a Kodak film camera, capture real moments, and return it to be developed and mailed back, reintroducing the joy of anticipation and tangible memories. As prints are displayed on the fridge, it transforms into a living gallery that grows with every participant, turning fleeting moments into a collective story of connection. This activation reinforces Kodak’s mission to make photography feel human again and positions the brand at the center of a cultural movement that celebrates what’s real, present, and shared.
The experiential core of the campaign brings Kodak’s nostalgia into the present through pop-up fridge activations placed in high-traffic destinations across Canada, from the AGO to Ripley’s Aquarium, Science World, and Stanley Park, creating a truly coast-to-coast experience. Each fridge invites visitors to borrow a Kodak film camera, capture real moments, and return it to be developed and mailed back, reintroducing the joy of anticipation and tangible memories. As prints are displayed on the fridge, it transforms into a living gallery that grows with every participant, turning fleeting moments into a collective story of connection. This activation reinforces Kodak’s mission to make photography feel human again and positions the brand at the center of a cultural movement that celebrates what’s real, present, and shared.
Experiential /pop ups
Experiential /pop ups
OOH
Digital photos are often forgotten in camera rolls, but Kodak is bringing them back to life by celebrating the joy of real, tangible memories. With The Kodak Fridge, we tap into the truth that while we live in a digital world, we crave something we can hold onto. Through pop-up fridges, nostalgic photo displays, and the interactive hashtag #YourKodakFridge, Kodak reminds us that the best moments deserve to be printed, shared, and stuck to the fridge because it’s worth the film.
Digital photos are often forgotten in camera rolls, but Kodak is bringing them back to life by celebrating the joy of real, tangible memories. With The Kodak Fridge, we tap into the truth that while we live in a digital world, we crave something we can hold onto. Through pop-up fridges, nostalgic photo displays, and the interactive hashtag #YourKodakFridge, Kodak reminds us that the best moments deserve to be printed, shared, and stuck to the fridge because it’s worth the film.
kodak
kodak
it's worth the film
it's worth the film
