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Problem: Gen Z dismisses SPAM as an unknown, irrelevant brand in an overly digital world where food experiences are easily forgotten.

Solution: SPAM the Movie brings back the magic of the brand through nationwide cinematic activations that invite people to discover, experience, and share the story, making SPAM feel culturally relevant again.


Problem: Gen Z dismisses SPAM as an unknown, irrelevant brand in an overly digital world where food experiences are easily forgotten.

Solution: SPAM the Movie brings back the magic of the brand through nationwide cinematic activations that invite people to discover, experience, and share the story, making SPAM feel culturally relevant again.


CREATIVE SOLUTION AND TAKEAWAY

social posts

We positioned SPAM: THE MOVIE as a cultural event through earned media across Hollywood Reporter, IndieWire, and Pop Culture Designer. By securing coverage with satirical PR moments; from Daphne restaurant disturbance to "most expensive film ever". We turned an unknown brand into a must-see conversation for Gen Z.

PR

OOH

Art Director: Sifat Chawla & Colleen Aurelio
Copywriter: Lazar Fazlagic
Strategist: Mojan Daneshfar
Video Credits: ColleenAurelio

Art Director: Sifat Chawla & Colleen Aurelio
Copywriter: Lazar Fazlagic
Strategist: Mojan Daneshfar
Video Credits: ColleenAurelio

THE CREATIVE CREW

the trailer

SPAM is a mystery to Gen Z outside Asia and Hawaii. We're transforming it into a bold, larger-than-life moment with SPAM the Movie, an AI-generated trailer that blends suspense and whimsy. Through a cinematic campaign, OOH posters, and PR moments, we're making SPAM a fun, must-try experience. Because the best stories deserve to be reimagined and seen on the big screen.

SPAM is a mystery to Gen Z outside Asia and Hawaii. We're transforming it into a bold, larger-than-life moment with SPAM the Movie, an AI-generated trailer that blends suspense and whimsy. Through a cinematic campaign, OOH posters, and PR moments, we're making SPAM a fun, must-try experience. Because the best stories deserve to be reimagined and seen on the big screen.

spam

spam: the movie

spam: the movie

Let's Connect

The Ad Drop
Brainchildren
Selfscape

Let's Connect

The Ad Drop
Brainchildren
Selfscape

Let's Connect

The Ad Drop
Brainchildren
Selfscape

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